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Zoom Zoom
09-01-2006, 10:10 AM
Future looks bleak for iconic model-maker Airfix Sep 1 2006

Daily Post

THE future of model-maker Airfix was in doubt yesterday, after its parent company went into administration.

The plastic kits of Spitfires, Hurricanes and Lancaster bombers, which enjoyed their heyday in the 1960s and 1970s, have fascinated children for almost 60 years.

But last night 31 staff out of 41 were made redundant at its parent firm, Humbrol, after it went into administration due to "severe cash flow pressures" and also a disruption in supplies from its principal manufacturer in France.

Fans were concerned that this could signal the end of the historic brand, although administrators said that they were still looking around for a buyer.

Jeremy Brook, of the Airfix Collectors Club, said it was a sad day for British youth.

"When you think of construction kits, you think of Airfix," he said..

"All the schoolboys of the '50s, '60s and '70s remember them, being covered in glue and cutting your fingers as you assembled them.

"It's a great shame if Airfix

is going to languish or go completely." Accountancy firm Grant Thornton, in Leeds, was appointed administrator yesterday to Hull-based Humbrol.

Administrator Keith Hinds said Humbrol, which also owns Plasticine and Young Scientist, had suffered trading losses for several years.

A new management team was brought in last December to restructure the business, but a disruption to supplies brought about by the insolvency of its principal manufacturing supplier, Heller SA, in France, meant Humbrol could no longer continue.

Mr Hinds said: "As a consequence of the uncertainty of product supply, deliveries to customers are being limited to dispatches from current stock lines and ongoing trading is extremely restricted.

"The brand names and intellectual property of the business was potentially very valuable," he said,, adding that he was "looking to sell these to a potential investor who may be able to invest in and develop these iconic brands".

Scott
09-01-2006, 10:49 AM
From an historical point of view, this is very sad. I'm sure the aircraft modelers will not be happy, but it does point out one thing.

These companies have been virtual non-players in the hobby kit-wise for decades. It just proves that product is king and by not improving their moldmaking and design technology or coming out with timely releases of interesting subjects of high quality, no one will buy their stuff.

When is the last time you have seen a must have kit from these guys? They couldn't live on re-releases of old kits forever. Are you listening AMT (or whatever the parent company is called these days)?

Zoom Zoom
09-01-2006, 11:10 AM
AMT is so screwed up it's not funny. I'm amazed they even make models anymore.

It is sad to see old companies go stale and eventually go away. Seems they do little to promote the hobby end of their businesses, they're so focused on "business" they forget the fun end of the hobby. They give up way too easily to the next fad that came along and took their (potential) customers.

The US market is a bit different, in that the kit makers have historically used big box stores as their customers. They still do; without Wal Mart and without any other way of doing business, they'd be gone now. That is sad, they spend little to no money to promote or grow the hobby which would promote/grow their business. They simply react to what Wal Mart wants. Revell could have signed a deal w/Playstation/XBox game developers to get models of cars from the various games into player's and builder's hands. Why they didn't do tie-ins w/Need For Speed, GT3/GT4 is beyond comprehension. Players build cars, and a lot of unique cars. Models are a natural offshoot, but the entire market was completely ignored by Revell or AMT. They budget nothing to do anything new in the way of marketing, they simply rest on their laurels while watching the market slip further and further away, and wait for that call from Wal Mart. Sad, indeed.

freakmech
09-07-2006, 06:40 PM
yay... politics.... well, the problem here is that Revell, AMT, etc... seem to thing that the 40, 50, 60 year olds will live forever. Therefor, reissues of classic cars will keep them afloat for decades to come. What they do not seem to know is that the teenage, 20, 30 year old modellers arent buying there "F&F" kits now and certainly wont in the future when they try to release these kits 20 years from know. But all in all this hobby is in trouble regardless of how is leading the kit game because lets face it, kids are lazy and they play video games and buy diecast. Resin is the future and those that can afford the hobby will continue, the rest will learn to love 1:18 scale. But ive been on this rant for a few years now, i just like to see myself type.

slammd454SS
09-07-2006, 11:24 PM
im definitely one that wont go for the F&F stuff, id rather build something absolutely wild, exotic and/or old especially the discontinued stuff. I love George Barris & his creations, of course im also that type that fits into the category of the Xbox & PS2 generation but i still need & want this hobby to stay around just because there are people out there that are truly amazing at what they do in this hobby. Im still learning & probably will for a long time to come, i hate seeing old companies go out so easily.

Zoom Zoom
09-07-2006, 11:28 PM
In better news, Hawk Models bought Lindberg, and rumor is that most if not all the detailed Lindberg car kits will be reissued in short order. There will be a lot of happy builders if they also reissue the Dakota kit, which became unobtanium overnight. Personally I'd like to see them retool the chassis and wheels and turn it from the 4X4 into an R/T.

DrBob
09-12-2006, 11:20 AM
Airfix has rejected buyout offers from several companies (Revell of Germany may have been one) in the past. The "administrators" will probably be more receptive to offers.
The last kit offered by Airfix was a TSR-2, the high speed jet interceptor. A couple of prototypes of the real aircraft were built and flown before the government decided to buy fighters from the US. The molds for the TSR-2 kit were cut by Trumpeter, so I wouldn't be surprised to see Trumpeter buy Airfix (and Heller and Monogram and any other company out there).

Firehawk
09-12-2006, 10:27 PM
AMT/Ertl tools for aircraft have recently surfaced under the Italeri name. It's anybody's guess where the Airifx tools could hypothetically end up.